As a technical sales manager, effectively presenting both your sales acumen and deep technical expertise on a resume is a significant challenge. Our guide provides you with tailored strategies and examples that showcase how to balance these two aspects, ensuring your resume stands out to potential employers.
- Find different technical sales manager resume examples to serve as inspiration to your professional presentation.
- How to use the summary or objective to highlight your career achievements.
- How to create the experience section to tell your story.
- Must have certificates and what to include in the education section of your resume.
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The ultimate formula for your technical sales manager resume format
Our best advice on how to style your technical sales manager resume is this - first, take the time to study the job advert requirements.
The resume format you select should ultimately help you better align how your experience matches the specific role.
There are four crucial elements you need to thus take into consideration:
- How you present your experience. If you happen to have plenty of relevant expertise, select the reverse-chronological resume format to organize your experience by dates, starting with the latest.
- Don't go over the top with writing your resume. Instead, stick with a maximum of two-page format to feature what matters most about your profile.
- Headers aren't just for "decoration". The header of your resume helps recruiters allocate your contact details, portfolio, and so much more.
- The PDF format rules. It's the most common practice to submit your technical sales manager resume as a PDF so that your resume doesn't lose its layout. However, make sure the read the job well - in some instances, they might require a doc file.
Keep in mind the market you’re applying to – a Canadian resume, for instance, might have a unique layout.
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PRO TIP
Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.
Don't forget to include these six sections on your technical sales manager resume:
- Header and summary for your contact details and to highlight your alignment with the technical sales manager job you're applying for
- Experience section to get into specific technologies you're apt at using and personal skills to deliver successful results
- Skills section to further highlight how your profile matches the job requirements
- Education section to provide your academic background
- Achievements to mention any career highlights that may be impressive, or that you might have missed so far in other resume sections
What recruiters want to see on your resume:
- Demonstrated technical expertise relevant to the products or services being sold
- Proven track record of meeting or exceeding sales targets
- Strong leadership abilities and experience managing sales teams
- Excellent communication and interpersonal skills, with the ability to explain complex technical concepts to a non-technical audience
- Strategic thinking and the ability to develop in-depth knowledge of customer needs and market trends
What to include in the experience section of your technical sales manager resume
The resume experience section is perhaps the most important element in your application as it needs to showcase how your current profile matches the job.
While it may take some time to perfect your technical sales manager experience section, here are five tips to keep in mind when writing yours:
- Assess the advert to make a list of key requirements and look back on how each of your past jobs answers those;
- Don't just showcase you know a particular skill, instead, you need proof in the form of tangible results (e.g. numbers, percent, etc.);
- It's perfectly fine to leave off experience items that don't bring anything extra to your skill set or application;
- Recruiters want to understand what the particular value is of working with you, so instead of solely featuring technologies, think about including at least one bullet that's focused on your soft skills;
- Take care with wording each bullet to demonstrate what you've achieved, using a particular skill, and an action verb.
The below technical sales manager resume examples can help guide you to curate your professional experience, following industry-leading tips and advice.
- Spearheaded a regional sales team of 20 to target high-value clients in the biotech sector, increasing overall sales by 25% within the first year.
- Developed and executed a strategic plan for entering new markets in Asia-Pacific, which expanded the company's footprint and grew market share by 18%.
- Collaborated with R&D to tailor technical presentations for key clients, contributing to a 30% increase in client retention rates.
- Drove the adoption of a new CRM system that improved sales tracking and forecasting accuracy by 40%, significantly improving the sales pipeline management.
- Managed an initiative to cross-train sales and technical support teams, which enhanced the team's ability to close complex deals by 15%.
- Initiated and maintained strategic partnerships with five major software vendors, bolstering our competitive edge in the SaaS industry.
- Led a product launch that penetrated a highly competitive telecommunications market, securing 500+ installations in the first six months.
- Conducted comprehensive market analysis to identify key trends, positioning the company to strategically focus on lucrative IoT solutions.
- Orchestrated a training program for junior sales engineers, increasing department productivity by optimizing resources and minimizing downtime.
- Designed a recognized sales enablement strategy that was subsequently implemented corporate-wide, leading to a consistent increase in sales team performance metrics.
- Negotiated high-value contracts with Fortune 500 companies, enhancing the company's portfolio and resulting in a 35% boost in B2B sales.
- Led a sales division that consistently outperformed targets by an average of 20%, earning the 'Top Sales Team' award for three consecutive years.
- Streamlined the sales process through the introduction of an AI-driven data analytics tool, empowering the sales force to surpass previous quarters' performance by 20%.
- Cultivated a team culture focused on customer-centric solutions, which improved client satisfaction scores by over 30%.
- Hosted a series of successful workshops at major industry events to showcase our tech solutions, securing on average 50 high-quality leads per event.
- Implemented a new technical sales training program that cut onboarding time in half and increased department efficiency by 25%.
- Coordinated with marketing and product development teams to streamline customer feedback loops, which directly influenced product improvements and increased customer satisfaction by 20%.
- Managed key account negotiations with industry leaders, securing multi-year contracts worth over $30M.
- Developed a comprehensive technical sales strategy that aligned with the global market changes, resulting in a 50% increase in market penetration.
- Mentored a high-performance sales team to strategically upsell products, significantly enhancing the average deal size by 22%.
- Orchestrated the alignment of sales and product development priorities, creating a feedback mechanism that accelerated product enhancements and customer alignment.
- Revitalized an underperforming sales territory through targeted client engagement strategies, resulting in a recovery from last to second place in sales performance within the district.
- Championed a client-focused consultative sales approach that led to an increase in average deal size from $50k to $75k.
- Launched a successful partner program that expanded our channel strategy and increased indirect sales revenue by 40%.
Quantifying impact on your resume
- Include the percentage by which you exceeded your sales targets to demonstrate your capability in surpassing expectations.
- Display the exact revenue figures you were responsible for generating to showcase your contribution to the business's bottom line.
- Specify the number of new customer accounts you secured to highlight your effectiveness in expanding the client base.
- List the size of the teams you've led and managed to illustrate your leadership scale and organizational impact.
- Present the dollar value of contracts negotiated to emphasize your negotiation skills and financial acumen.
- Indicate the percentage of efficiency improvements you implemented in sales processes to show process optimization skills.
- Mention the number of products or services you've successfully taken to market to prove product knowledge and sales strategy.
- Cite the number of training sessions or workshops you've conducted to reflect your contribution to team development.
Action verbs for your technical sales manager resume
No relevant experience - what to feature instead
Suppose you're new to the job market or considering a switch in industry or niche. In such cases, it's common to have limited standard professional experience. However, this isn't a cause for concern. You can still craft an impressive technical sales manager resume by emphasizing other sections, showing why you're a great fit for the role:
- Emphasize your educational background and extracurricular activities to demonstrate your industry knowledge;
- Replace the typical experience section with internships or temporary jobs where you've gained relevant skills and expertise;
- Highlight your unique skill set, encompassing both technological and personal abilities;
- Showcase transferable skills acquired throughout your life and work experiences so far.
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PRO TIP
List your educational qualifications and certifications in reverse chronological order.
The heart and soul of your technical sales manager resume: hard skills and soft skills
If you read between the lines of the technical sales manager role you're applying for, you'll discover that all requirements are linked with candidates' hard skills and soft skills.
What do those skills have to do with your application?
Hard or technical skills are the ones that hint at your aptitude with particular technologies. They are easy to quantify via your professional experience or various certifications.
Meanwhile, your soft skills are more difficult to assess as they are personality traits, you've gained thanks to working in different environments/teams/organizations.
Your technical sales manager resume skills section is the perfect opportunity to shine a light on both types of skills by:
- Dedicating a technical skills section to list up to six technologies you're apt at.
- Focusing a strengths section on your achievements, thanks to using particular people skills or technologies.
- Including a healthy balance of hard and soft skills in the skills section to answer key job requirements.
- Creating a language skills section with your proficiency level - to hint at an abundance of soft skills you've obtained, thanks to your dedication to learning a particular language.
Within the next section of this guide, stay tuned for some of the most trending hard skills and soft skills across the industry.
Top skills for your technical sales manager resume:
CRM Software (e.g., Salesforce, HubSpot)
Technical Product Knowledge
Data Analysis Tools (e.g., Excel, Tableau)
Presentation Software (e.g., PowerPoint, Keynote)
Networking Technologies
Project Management Tools (e.g., Asana, Trello)
Salesforce Automation Tools
Competitive Analysis Tools
E-commerce Platforms
API Integration Knowledge
Communication Skills
Negotiation Skills
Problem-Solving Skills
Customer Relationship Management
Team Leadership
Time Management
Adaptability
Emotional Intelligence
Persuasion Skills
Strategic Thinking
PRO TIP
Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.
Showcase academic background with education and certifications' sections
Listing your education and certifications should be a rudimentary part of your resume writing.
Including your relevant academic background - in the form of your higher education degree and niche-specific certificates - will prove knowledge of the industry.
For your education section:
- Start by including your degree, followed by start and graduation dates, as well as the institution;
- You could include relevant coursework, major/minor , or GPA, only if your've just graduated from college or if this information would further support your application;
- If you have an "ongoing" degree, you can still list it in case you think your diploma can impress recruiters or it's required;
Follow a similar logic for your certifications section by listing the institution, alongside dates you've obtained the certificate. For some of the most recent and relevant industry certificates , check out the next part of our guide:
The top 5 certifications for your technical sales manager resume:
- Certified Sales Professional (CSP) - Manufacturers' Representatives Educational Research Foundation (MRERF)
- Technical Sales Certification (TSC) - National Association of Sales Professionals (NASP)
- Professional Sales Certificate (PSC) - Sales & Marketing Executives International (SMEI)
- Strategic Account Management Certification (SAMA) - Strategic Account Management Association
- Miller Heiman Sales Certification - Miller Heiman Group
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The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.
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Which one to use: a resume summary or a resume objective?
The technical sales manager resume summary or objective serves as a good introduction to your experience for recruiters.
Have you ever wondered which one (the summary or objective) will be more appropriate for your technical sales manager resume?
- If you are a less experienced professional, write a resume objective statement. The objective is about three sentences long and provides recruiters with information about your career goals, strengths, and achievements . It should basically denote how you see yourself in this particular role, and what is your relevant experience and/or know-how;
- If you happen to have plenty of relevant experience, select your most impressive achievements for your resume summary. The summary is no longer than five sentences and serves as a storytelling instrument - highlighting your greatest career wins . Don't forget to align your summary with the job requirements to ensure your resume stays relevant to the role.
Read on for more information and examples of resume summaries and objectives from real world professionals.
Resume summaries for a technical sales manager job
- Seasoned technical sales manager with 15+ years of experience specializing in enterprise software solutions. Proficient in orchestrating complex sales cycles and fostering relationships with C-suite executives. Noteworthy achievement: Exceeded annual sales targets by 200% through strategic planning and team leadership.
- Accomplished engineer pivoting to Technical Sales Management, offering a decade of experience in renewable energy systems design. Brings a robust technical foundation and a passion for leveraging cutting-edge technologies to solve clients' challenges. Record of increasing department revenue by 150% through innovative project management and team mentorship.
- Former IT Project Manager transitioning to Technical Sales, with an extensive 12-year background in software development and team leadership. Combines deep technological expertise with a commitment to translating complex technical concepts to non-technical stakeholders. Recognized for directing a successful platform migration that boosted user engagement by 70%.
- Emerging talent in technical sales, eager to contribute fresh perspectives and strong aptitude for software analytics. With a recent Bachelor's in Computer Science, I am eager to apply my academic knowledge and enthusiasm for tech advancement in a dynamic sales environment. Keen to drive meaningful customer solutions and exceed sales goals.
- Aspiring technical sales manager with 5 years in customer-facing roles, seeking to leverage a keen interest in technology and an MBA in Marketing. Aimed to employ strategic selling techniques and strong interpersonal skills to build lasting customer relationships and achieve outstanding sales performance in a technology-focused setting.
Other relevant sections for your technical sales manager resume
Apart from the standard technical sales manager resume sections listed in this guide, you have the opportunity to get creative with building your profile. Select additional resume sections that you deem align with the role, department, or company culture. Good choices for your technical sales manager resume include:
- Language skills - always ensure that you have qualified each language you speak according to relevant frameworks;
- Hobbies - you could share more about your favorite books, how you spend your time, etc. ;
- Volunteering - to highlight the causes you care about;
- Awards - for your most prominent technical sales manager professional accolades and achievements.
Make sure that these sections don't take too much away from your experience, but instead build up your technical sales manager professional profile.
Key takeaways
At the end of our guide, we'd like to remind you to:
- Invest in a simple, modern resume design that is ATS friendly and keeps your experience organized and legible;
- Avoid just listing your responsibilities in your experience section, but rather focus on quantifiable achievements;
- Always select resume sections that are relevant to the role and can answer job requirements. Sometimes your volunteering experience could bring more value than irrelevant work experience;
- Balance your technical background with your personality traits across various sections of your resume to hint at how much time employers would have to invest in training you and if your profile would be a good cultural fit to the organization;
- Include your academic background (in the form of your relevant higher education degrees and certifications) to show recruiters that you have the technical basics of the industry covered.
