Crafting a marketing intern cover letter can be a daunting task, especially when you realize it's more than a resume echo. You've been applying for jobs, and you know it's the gateway to your dream role, yet it must tell your unique success story succinctly, without resorting to tired clichés. In this guide, we'll show you how to distill your proudest professional moment into a compelling, formal narrative that fits neatly onto a single page.
- Some inspiration from other professionals' job-winning cover letters;
- The best structure and format for your marketing intern cover letter;
- Insights on how to write about your best achievement to stand out;
- A creative twist on your marketing intern cover letter intro.
Upload your marketing intern resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.
If the marketing intern isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Marketing intern cover letter example
Darrel Caegan
New York, NY
+1-(234)-555-1234
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- Quantified achievements provide concrete evidence of the applicant's capabilities, such as improving data quality by 20% and increasing lead generation by 30%.
- Highlights industry-specific experience by referencing success in the luxury goods market and a prominent luxury brand, Hermès, demonstrating an understanding of the niche's distinct challenges and consumer base.
- Emphasize the ability to develop innovative marketing strategies that improved workflow efficiency by 15%, showcasing both creative thinking and a results-driven approach.
- The cover letter is tailored to the organization's esteemed reputation and aligns the candidate’s desire to contribute with the company's commitment to excellence, suggesting a good cultural fit.
What should your marketing intern cover letter look like - formatting and organizing your information
Have you ever wondered what are the must-have sections you need to include in your marketing intern cover letter? Our builder sets those up for you with:
- Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
- Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
- Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
- Closing paragraph - leaving a great impression and ending with an optional signature.
Use a cover letter template to discover the best formatting for your marketing intern cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.
Ensure that both your resume and marketing intern cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.
Did you know that the Applicant Tracker System (or ATS) won't be assessing your marketing intern cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.
The top sections on a marketing intern cover letter
- Header: This includes your contact information and the date, ensuring the recruiter knows who you are and how to contact you, which is essential for any follow-up.
- Greeting: Address the recruiter by name if possible to personalize your cover letter, which demonstrates your attention to detail and interest in the position.
- Introduction: Briefly state your intent to apply for the marketing intern role, conveying enthusiasm and showcasing an understanding of the company and its brand, which is crucial in marketing.
- Body: Highlight relevant coursework, projects, or experiences and how they have prepared you for a career in marketing, demonstrating your skills and potential value to the marketing team.
- Closing: Express your eagerness to contribute to the company's marketing endeavors, provide a call to action inviting the recruiter to contact you for an interview, and thank them for their time, leaving a professional and memorable impression.
Key qualities recruiters search for in a candidate’s cover letter
- Creativity and innovation: Recruiters look for candidates who can think outside the box and bring fresh, innovative ideas to marketing campaigns.
- Strong communication skills: As a marketing intern, conveying ideas clearly and effectively is crucial, whether it's through writing copy, pitching ideas, or collaborating with team members.
- Familiarity with digital marketing tools: With the rise of digital marketing, knowledge of social media, content management systems, and email marketing platforms is highly valued.
- Analytical abilities: Being able to analyze market trends, consumer behavior, and campaign performance is essential for making data-driven decisions.
- Understanding of marketing principles: A foundational knowledge of marketing concepts like the 4 Ps (Product, Price, Place, Promotion) ensures the intern can hit the ground running.
- Adaptability and eagerness to learn: Marketing is a dynamic field. Recruiters look for interns who are flexible and willing to quickly adapt to new challenges and learn new skills.
What greeting should you use in your marketing intern cover letter salutation
A simple "Hello" or "Hey" just won't work.
With your marketing intern cover letter salutation, you set the tone of the whole communication.
You should thus address the hiring managers by using their first (or last name) in your greeting.
But how do you find out who's recruiting for the role?
The easiest way is to look up the role on LinkedIn or the corporate website.
Alternatively, you could also contact the organization via social media or email, for more information.
Unable to still obtain the recruiter's name?
Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Hiring Team,
- Dear [Mr./Ms./Dr.] [Last Name],
- Dear [Job Title] Hiring Manager,
- Dear [First Name] [Last Name],
Get creative with your marketing intern cover letter introduction
Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.
Use your marketing intern cover letter introduction to share something memorable about your experience.
But before you go down the rabbit hole of creativity and humor, align your message with the company culture.
For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.
Storytelling in the middle (or body) of your marketing intern cover letter
You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your marketing intern cover letter?
For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).
After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.
Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.
Use the next between three and six paragraphs to narrate how:
- you've grown your skill set, thanks to your achievement;
- you'd use the know-how you've gained in your new role;
- your accomplishment could help your potential employers grow.
Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.
Ending your marketing intern cover letter to avoid "sincerely yours"
Yes, this sort of closing statement may work best before your signature.
But you want to give recruiters something more with your marketing intern cover letter ending.
Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).
Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.
Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.
Which story should you tell in your marketing intern cover letter when you have zero experience
Candidates, lacking professional experience in the field - this one is for you.
Your marketing intern cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.
And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?
Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).
Another safe card you can bet on is your career dream: in the body of your marketing intern cover letter, go into the details of how your ambitions would help make the company you're applying for better.
Key takeaways
Your marketing intern cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:
- Chose no more than one achievement, which you'd be talking about in the body of your marketing intern cover letter, by focusing on skills and outcomes;
- Address recruiters with their first or last name, or "Dear Hiring Manager" in your marketing intern cover letter greeting;
- Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
- Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
- Close your marketing intern cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.
