As you dive into the job-hunting pool, you've likely noticed the looming requirement of a creative marketing cover letter – a piece that's giving many applicants a real headache. Your cover letter isn't just a repeat of your resume; it's a spotlight on your crowning professional achievement, a narrative that captivates and boasts your capabilities without tripping on overused phrases. Remember, keeping it succinct and under one page is key. Let's craft a letter that's formal yet fresh, showcasing not just who you are, but what you've accomplished.
- Personalize the greeting to address the recruiter and your introduction that fits the role;
- Follow good examples for individual roles and industries from job-winning cover letters;
- Decide on your most noteworthy achievement to stand out;
- Format, download, and submit your creative marketing cover letter, following the best HR practices.
Use the power of Enhancv's AI: drag and drop your creative marketing resume, which will swiftly be converted into your job-winning cover letter.
If the creative marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
- Creative Marketing resume guide and example
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- Editor cover letter example
- Campaign Manager cover letter example
- Digital Marketing Consultant cover letter example
- Associate Marketing Manager cover letter example
- Podcaster cover letter example
- Affiliate Marketing Manager cover letter example
- International Marketing Manager cover letter example
- Social Media Manager cover letter example
- Digital Marketing Intern cover letter example
Creative marketing cover letter example
David Wilson
New York, NY
+1-(234)-555-1234
help@enhancv.com
- Emphasize Relevant Experience: Highlighting the candidate's tenure at a notable company in the industry, such as Netflix, and detailing a successful marketing campaign underscores relevant experience and a proven track record.
- Showcase Specific Achievements: Mentioning a specific quantitative outcome, such as the 20% increase in viewer engagement, provides tangible evidence of the candidate's success and effectiveness in similar roles.
- Demonstrate Skills Alignment: Discussing the use of data-driven insights in conjunction with creative marketing showcases the ability to blend analytical and creative skills, which are highly valuable in entertainment marketing.
- Express Enthusiasm and Align Goals: Conveying eagerness to contribute to the company's work and implicitly suggesting that the candidate's personal goals align with the company's mission can help position the candidate as a motivated and culturally fit prospective employee.
Designing your creative marketing cover letter: what is the best format
Let's start with the basics, your creative marketing cover letter should include your:
- Header
- Greeting
- Introduction
- Body paragraph
- Closing statement
- Signature (that's not a must)
Next, we'll move to the spacing of your creative marketing cover letter, and yes, it should be single-spaced (automatically formatted for you in our cover letter templates).
Don't go for a old-school font (e.g. Arial or Times New Roman), but instead, pick an ATS-favorite like Chivo, Volkhov, or Raleway, to stand out.
Our cover letter builder is also set up for you with the standard one-inch margin, all around the text.
Finally, ensure your creative marketing resume and cover letter are in the same font and are submitted in PDF (to keep the formatting in place).
P.S. The Applicant Tracker System (or ATS) won't be assessing your [job] cover letter, it's solely for the recruiters' eyes.
The top sections on a creative marketing cover letter
- Header with Creativity Spark: The header should not only contain your contact information but also a hint of creativity, like a personal logo or a unique font, that stands out and hints at your ability to think outside the box—a crucial skill for a marketing professional.
- Engaging Greeting with Flair: Use the greeting to demonstrate your interpersonal skills by personalizing the address with the recruiter's name and including a warm, yet professional opening, which can set the tone for the creative communication skills you'll bring to the role.
- Intriguing Introduction that Hooks: Start with an attention-grabbing anecdote or a powerful statement about your passion for marketing; this section should pique the recruiter's interest and make them eager to learn how your creativity can translate to success in their company's marketing initiatives.
- Body Highlighting Innovative Projects: The body should delve into specific marketing campaigns you've spearheaded or contributed to significantly, showcasing your ability to innovate and execute creative strategies that align with business objectives.
- Closing with Call-to-action: End your cover letter with an assertive closing that includes a call-to-action, such as suggesting a meeting or a discussion, showing your proactive nature and your enthusiasm to contribute your marketing prowess to the company.
Key qualities recruiters search for in a candidate’s cover letter
- Proficiency in social media and digital marketing tools: Understanding various online platforms is crucial for today’s marketing to target and engage audiences effectively.
- Strong copywriting and storytelling skills: Being able to craft compelling messages and tell a brand’s story is essential for capturing the attention of consumers and stakeholders.
- Creativity and innovation: The ability to generate fresh and original ideas is key to standing out in a crowded and fast-paced market.
- Data analysis and interpretation: Marketers need to assess campaign performance against goals, requiring the ability to understand and apply data analytics to drive strategy.
- Understanding of consumer behavior and market trends: Recognizing what influences customers’ purchasing decisions helps in creating targeted marketing strategies that resonate.
- Project management experience: Managing campaigns from conception to execution demands strong organizational skills and the ability to juggle multiple projects simultaneously.
What matters most when tailoring your creative marketing cover letter salutation
Your creative marketing cover letter greeting should feel welcoming to recruiters.
Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.
If this is the first time you're contacting the recruiters, start your creative marketing cover letter with:
- their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
- generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Team,
- Dear [Hiring Manager's Name],
- Dear [Mr./Ms./Dr.] [Last Name],
- Dear Search Committee,
Get creative with your creative marketing cover letter introduction
Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.
Use your creative marketing cover letter introduction to share something memorable about your experience.
But before you go down the rabbit hole of creativity and humor, align your message with the company culture.
For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.
How to select your best achievement for the middle, or the creative marketing cover letter body
You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your creative marketing resume.
What else can you include in your creative marketing cover letter body?
Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?
Think back on a noteworthy achievement that answers key job requirements and dive deep.
Structure your creative marketing cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.
At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).
Thinking about the closing paragraph of your creative marketing cover letter
Before your signature, you have extra space to close off your creative marketing cover letter.
Use it to either make a promise or look to the future.
Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.
Also, note your availability for a potential next meeting (in person or over the telephone).
By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.
What could you write about in your creative marketing cover letter when you have no experience
Candidates with zero professional experience often struggle to write their creative marketing cover letter.
You may lack experience, but your application could still be impressive when you focus on your strengths.
Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.
Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.
Sharing your tangible career goals is another good strategy to stand out.
Key takeaways
Turning your creative marketing cover letter into a success is all about staying authentic to yourself and relevant to the job:
- Be creative with your creative marketing cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
- Use single spacing and have a one-inch margin wrapping all around the content of your creative marketing cover letter;
- Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
- The finishing paragraph of your creative marketing cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
- Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.
