Crafting a creative digital marketing cover letter can be a real head-scratcher. You've hit 'send' on countless job applications and suddenly realize a compelling cover letter is just as crucial. Here's the twist: your cover letter isn't your resume's echo. It's your stage to highlight that one dazzling professional triumph—minus the clichés and in under a page. Let's dive into molding a cover letter that couples formality with your unique story, standing out from the stack.
- Including all the must-have paragraphs in your structure for an excellent first impression;
- Learning how to write individual sections from industry-leading cover letter examples;
- Selecting the best accomplishment to tell an interesting and authority-building professional story;
- Introducing your profile with personality, while meeting industry standards.
And, if you want to save some time, drag and drop your creative digital marketing resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.
If the creative digital marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Creative digital marketing cover letter example
Eleanor Avila
Waltham, MA
+1-(234)-555-1234
help@enhancv.com
- Quantifiable achievements: The cover letter emphasizes really impressive results achieved in previous roles, such as a 77% growth in the email subscriber list and a 400% increase in lead generation, making the applicant's impact tangible and concrete.
- Relevance to role: The expertise demonstrated is highly relevant to the digital marketing role, showcasing a strategic overhaul of email marketing efforts and targeted re-marketing campaigns, directly aligning with the skills the employer is likely seeking.
- Call to action: The candidate finishes with a clear call to action, expressing a desire for an interview to further discuss how their experience and skills can benefit the organization, prompting the hiring manager to take the next step.
- Professional tone: Maintains a tone that is professional and confident, which is crucial for a role that requires the ability to communicate effectively and position a brand or product in the market.
What should your creative digital marketing cover letter look like - formatting and organizing your information
Have you ever wondered what are the must-have sections you need to include in your creative digital marketing cover letter? Our builder sets those up for you with:
- Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
- Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
- Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
- Closing paragraph - leaving a great impression and ending with an optional signature.
Use a cover letter template to discover the best formatting for your creative digital marketing cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.
Ensure that both your resume and creative digital marketing cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.
Did you know that the Applicant Tracker System (or ATS) won't be assessing your creative digital marketing cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.
The top sections on a creative digital marketing cover letter
Header with Digital Creativity: This section includes your name, contact information, and a design element that represents your digital marketing skills, setting the stage for your creative capabilities which are essential in the digital marketing field.
Engaging Greeting with Personalization: Rather than a generic greeting, tailor this section to the recipient by using their name or referencing their company’s latest campaign to show that you have done your research and are genuinely interested in the specific role and organization.
Innovative Introduction: Begin your cover letter with a compelling hook, such as a brief story about a successful marketing campaign you spearheaded or an innovative idea you have for the company you’re applying to, showing your passion and creative thinking right from the start.
Body: Evidence of Success: Include concrete examples of past marketing campaigns, analytics, and successful content strategies you've executed in this section, as recruiters are looking for proof of your ability to generate results and engage audiences effectively.
Closing with a Call-to-Action: Conclude your cover letter by inviting the recruiter to view your online portfolio or suggesting a meeting to discuss how your vision aligns with the company's goals, demonstrating your proactive approach and understanding of the interactive nature of digital marketing roles.
Key qualities recruiters search for in a candidate’s cover letter
- Proficiency in data analysis and metrics interpretation: Essential for understanding campaign performance and optimizing strategies.
- Expertise in SEO and SEM: Vital for increasing online visibility and driving targeted traffic to websites.
- Creativity in content creation: Crucial for engaging audiences and crafting compelling brand narratives across various digital platforms.
- Social media savviness: Important for managing brand presence, interacting with customers, and capitalizing on social trends.
- Experience in email marketing: Key for direct engagement, nurturing leads, and delivering personalized content to different segments.
- Understanding of marketing automation tools: Critical for streamlining marketing processes, enhancing customer journeys, and improving efficiency.
What matters most when tailoring your creative digital marketing cover letter salutation
Your creative digital marketing cover letter greeting should feel welcoming to recruiters.
Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.
If this is the first time you're contacting the recruiters, start your creative digital marketing cover letter with:
- their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
- generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Department,
- Dear Mr./Ms. [Last Name],
- Dear Dr. [Last Name],
- Dear Search Committee,
How to start your creative digital marketing cover letter introduction
The opening paragraph of your creative digital marketing cover letter can seem like a real enigma.
Where do you start writing?
In your creative digital marketing cover letter introduction, focus on yourself by stating what:
- gets you motivated and excited about the role;
- you like best about the company, from culture to awards.
Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.
Choosing your best achievement for the middle or body of your creative digital marketing cover letter
Now that you have the recruiters' attention, it's time to write the chunkiest bit of your creative digital marketing cover letter.
The body consists of three to six paragraphs that focus on one of your achievements.
Use your past success to tell a story of how you obtained your most job-crucial skills and know-how (make sure to back these up with tangible metrics).
Another excellent idea for your creative digital marketing cover letter's middle paragraphs is to shine a light on your unique professional value.
Write consistently and make sure to present information that is relevant to the role.
Time to wrap up your creative digital marketing cover letter
Writing the closing paragraph of your creative digital marketing cover letter is just as important as the salutation.
You have to make it personalized to the job advert and recruiter.
Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.
Otherwise, you could also conclude your creative digital marketing cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?
Addressing limited to no experience in the creative digital marketing cover letter
There's nothing to worry about if you lack professional experience.
Your creative digital marketing cover letter could bridge the gaps in your professional history by focusing on what matters most to recruiters, that's either:
- skills - focusing on transferable ones you've gained, thanks to your life experience (e.g. volunteering, certificates, etc.);
- achievements - select the most relevant and noteworthy one from your history (e.g. education, projects, etc.);
- motivation - describe how you envision your professional growth in the next up to five years, thanks to this opportunity.
Key takeaways
Creating your creative digital marketing cover letter should be a personalized experience for the role and the recruiter, where you:
- Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
- Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
- Map out one key success from your career (or life) that has taught you job-crucial skills;
- Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
- End with a promise for your potential or your availability for an interview.
