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5 Tech Sales Resume Examples &...

5 Tech Sales Resume Examples & Guide for 2024

Your tech sales resume must highlight your in-depth understanding of technology products and services. It should also showcase your ability to translate complex technical features into clear customer benefits. Ensure you include quantifiable achievements that reflect your sales prowess and relationship-building skills. Tailor your experiences to stress how you've consistently met or exceeded your sales targets.

All resume examples in this guide

In the tech industry, innovation drives success, and evolution is constant. It's challenging for consumers to keep up with all the new products, features, and updates. That's why your tech sales resume needs to verify up-to-date knowledge of technical concepts, software, and systems alongside your sales talents.

Whether you're a seasoned sales professional looking to climb the ranks or an aspiring talent eager to break into the dynamic world of tech sales, one thing remains clear: a well-crafted resume is your gateway to securing that coveted role.

But crafting a compelling tech sales resume isn't just about listing your experiences and qualifications; it's about strategically showcasing your unique value in a way that captivates recruiters and hiring managers.

In this comprehensive guide, you'll find pro tips and examples and delve into the art of resume writing specifically tailored for tech sales. We'll equip you with the tools and insights needed to craft a standout resume that opens doors, ignites conversations, and propels your career forward in the ever-evolving landscape of tech sales.

For other excellent sales industry resume and cover letter guides, check out some of these:

How to format a tech sales resume

One of the biggest hurdles to overcome when seeking a tech sales position is standing out among the hordes of applicants for an available position. Your resume's formatting can help you to stand out.

A visually striking and impeccably organized resume bursting with potential will stand out to recruiters scrolling through a flood of bland, uninspired resumes.  

While your qualifications are the most critical element on your resume, employers may never get to review them if they aren't exhibited professionally. Here are some essential elements to remember when formatting your tech sales resume:

  • Keep it simple. To maintain a sleek, professional appearance, avoid using unnecessary creative elements that may distract from your qualifications.  
  • Be concise. Aim for a one-page resume and use bullet points rather than paragraphs when possible to describe experiences and achievements, making it easier to skim.
  • Use clear headings. Ensure your resume sections are organized logically and differentiated using simple, precise headings. Bold headings to help organize information and guide the reader's eye.
  • Include contact information. A prominent header featuring your name, desired job title, and contact information lets employers view them at a glance.  
  • Proofread: Finally, proofread your resume multiple times for spelling, grammar, or formatting errors. Consider having someone else review it as well to catch anything you might have missed.
  • Maintain proper ordering. List all entries in reverse chronological order to ensure your most recent and relevant entries appear first.

A fundamental formatting element you may or may not know much about is ATS (applicant tracking systems). Much like the crucial buzzwords featured in tech ads, ATS analyze resume text for keywords and phrases corresponding to desired skills and qualifications for a specific job. Employers use these systems to quickly sort resumes and prioritize candidates with qualifications closely aligned to the available position.

Here are a few tips to ensure your formatting is ATS-optimized:

  • Fonts: Select ATS-friendly fonts matching the overall style of your resume. Some ATS-friendly fonts are Calibri, Arial, and Times New Roman. However, these commonly used fonts can be dull or generic. For more creative font options, try Rubik, Lato, Montserrat, Raleway, Exo 2, and Volkhov, which are all available on the Enhancv Resume Builder.
  • Document Type: Doc or PDF files are typical for resumes and most easily analyzed by ATS. We prefer PDFs, as they maintain your formatting across different operation systems.
  • Headings and subheadings: Ensure resume sections are logically organized and include simple, precise headings. Standard section titles ensure ATS accurately recognizes and extracts information from these sections.

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These sections are critical to a tech sales resume. Be sure to include them to draw attention from recruiters:

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The top sections on a tech sales resume:

  • Contact information: This is where recruiters can locate the applicant’s details to reach out to them regarding the job position.
  • Summary statement: This should include a brief overview of the veteran tech salesperson's career, skills, experience, and the value they can bring to the new role.
  • Work experience: Here, recruiters can review the candidate's past experiences in tech sales, the responsibilities they handled, and the impact they had.
  • Skills: This is an essential section that displays the predominantly tech-oriented sales skills (like fluency in using CRM software, understanding of SaaS, PaaS etc.)
  • Education: Demonstrates basic qualification details, any specialization, and additional educational workshops or certifications relevant to tech sales.

Within the sections of your resume, you must include your top qualifications, such as your sales prowess and tech expertise. Here are a few items sought explicitly by recruiters:

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What recruiters want to see on your resume:

  • Sales experience: Recruiters prioritize this because someone with a background in sales will likely have a good understanding of selling techniques and customer psychology.
  • Tech knowledge: Especially in tech sales, knowledge about the products and the general tech landscape is crucial to effectively communicate product value to customers.
  • Track record: A history of success in previous sales roles indicates a capacity for bringing in revenue, which is priority for sales recruiters.
  • Communication skills: In a role that involves a lot of interaction with clients, potential leads, and team members, clear and effective communication is essential.
  • Adaptability: The technology field is rapidly evolving, recruiters prefer candidates who can easily adapt and learn new technologies.

How to write your tech sales resume experience

Work experience is a precious asset in tech sales since professionals must have a solid understanding of the products or services they sell and demonstrated sales abilities. Experience in the tech industry provides valuable knowledge of the technology landscape, including industry trends, market dynamics, and competitor offerings. Knowledge that's essential for effectively communicating product features and benefits to potential customers.

When writing the experience section of your tech sales resume, showcase your achievements, highlight your sales skills, and demonstrate your understanding of the technology industry. Follow these steps to craft an impactful experience section:

  • Create a targeted resume by limiting your experiences to only those closely related to the available position and demonstrating transferable skills such as sales skills or tech product knowledge.
  • Include the name of each company you've worked for and its location.
  • Clearly state your job titles, as these indicate your level of responsibility and the roles you have handled.
  • List the dates you were employed in each role, typically in a month/year format. This helps hiring managers understand your tenure and stability.
  • Describe your achievements related to primary duties in each role, focusing on those most relevant to the job you're applying for. Use action verbs to convey your involvement.
  • If you've received any awards or special recognitions, such as top salesperson or customer satisfaction award, include these as they underscore your expertise and success.
  • Wherever possible, quantify your accomplishments with metrics such as sales volumes, revenue generated, rankings, or percentages to showcase your effectiveness and impact.

Potential employers look to your experience section to see how well you performed in similar past jobs, not what tasks you were responsible for. Utilizing your experience section to highlight your achievements and accomplishments is critical to evidence your influence in past positions.

Check out how the following experience example is improved by highlighting achievements instead of duties.  

Experience
Field Tech Sales Expert
Field Tech Sales Expert
Camp Hill, PA
  • Responsible for selling software products and services to clients.
  • Conducted sales presentations and product demonstrations to potential customers.
  • Generated leads through cold calling, email campaigns, and networking events.
  • Provided customer support and addressed client inquiries and concerns.
WRONG

This example lacks specific details and quantifiable achievements, making it appear generic and less compelling to potential employers. It doesn't highlight the candidate's impact or success in the role, nor does it provide evidence of their sales skills or achievements.

Experience
Field Tech Sales Expert
Field Tech Sales Expert
Camp Hill, PA
  • Implemented a customer relationship management (CRM) system, resulting in a 20% increase in sales efficiency and a 15% improvement in customer retention rates.
  • Recognized as the Top Sales Performer of the Year for three consecutive years, earning the President's Club award and achieving the highest sales volume in the company.
  • Developed and implemented a targeted account-based sales strategy, resulting in a 40% increase in sales pipeline velocity and a 25% higher conversion rate.
  • Exceeded annual sales targets by an average of 30% over the past three years, generating over $2 million in new business revenue annually.
RIGHT

In contrast, this improved example highlights specific achievements and contributions in tech sales, supported by quantifiable evidence such as exceeding sales targets, increasing revenue, improving sales pipeline metrics, and winning competitive bids. These accomplishments demonstrate the candidate's ability to drive results, lead teams, and deliver value in a sales leadership role within the tech industry.

How to quantify impact on your resume

In tech sales, every deal, every conversation, and every negotiation is a dance of data and persuasion, and numbers reign supreme. Your ability to quantify your achievements isn't just a bonus—it's your secret weapon to stand out among an inundation of resumes and showcase your undeniable impact in driving revenue, exceeding sales targets, and forging lasting client relationships.

The right numbers and statistics can turn an ordinary resume into a compelling narrative of success and results. Quantifiable data elevates your tech sales resume from mediocre to magnetic, letting the numbers demonstrate your value with unmistakable clarity.

Here are a few impactful ways to incorporate evidence into your tech sales resume:

  • Yearly sales performance: Demonstrating a consistent high-performance pattern highlights your ability to meet and exceed sales targets.
  • New clients acquired: This number shows your effectiveness in expanding the company's customer base and indicates your prospecting skills.
  • Revenue generated: This shows your ability to transform key relationships into profits.
  • Percentage growth in customer satisfaction ratings: This proves your customer relations skills and indicates customer retention skills.
  • Number of successful product demonstrations: This denotes your product knowledge and ability to communicate them to clients and close deals effectively.
  • Average number of daily cold calls: This displays your tenacity and shows recruiters your drive to create opportunities proactively.
  • Market share increase statistics: Showcasing your contributions to increasing the company's market share demonstrates your competitive selling skills and understanding of the industry.
  • Rate of repeat customers: This indicates your strong relationship-building and nurturing skills, resulting in customer loyalty.

How do I write a tech sales resume with no experience

Get ready to break into the dynamic world of tech sales with confidence—your dream job is within reach, and it all starts with a powerful resume.

Landing a job in tech sales without prior experience might seem daunting, but it's entirely possible with the right approach. Your resume is your first chance to make a stellar impression, and even without a long history of sales roles, you can craft a compelling narrative that showcases your potential and enthusiasm.

Here's how to transform your unique skills, internships, projects, and passion for technology into a standout resume that captures the attention of hiring managers.

  • Compile a list of keywords from the job description.
  • List your previous work, volunteer, or personal experiences demonstrating sales skills and tech knowledge.
  • Write descriptions highlighting the keywords in the job description and transferable sales skills. Include any sales awards or certifications verifying technical knowledge.
  • Add credibility by including quantifiable evidence of your abilities.
  • Never include irrelevant work experiences or outdated experiences.
  • List experiences in reverse chronological order to ensure your most recent and relevant appear first.

How to list your hard skills and soft skills on your resume

Skills are a crucial component of a tech sales resume because they provide a snapshot of how your abilities align with job requirements and help differentiate you from other candidates. By clearly listing your relevant skills, you enhance your resume's effectiveness and increase your chances of landing a tech sales position.

When deciding what skills to feature on your resume, be sure to include both hard and soft skills.

Hard skills are the skills necessary to perform a particular job. They typically require study, training, and practice. In tech sales, these are your sales abilities, industry knowledge, and familiarity with current product hardware, software, and features.

Be sure to include some of these top hard skills in your tech sales resume's skills section:

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Best hard skills for your tech sales resume

  • CRM software proficiency
  • Industry-specific software knowledge
  • Email automation tools
  • Customer database management
  • Presentation software expertise
  • Understanding of cybersecurity concepts
  • Knowledge of Artificial Intelligence (AI)
  • Understanding of Software as a Service (SaaS)
  • Knowledge of Cloud Computing
  • Technical troubleshooting abilities
  • Familiarity with data analysis tools
  • Proficiency in SQL
  • Understanding of IoT technologies
  • Knowledge of VR/AR technologies
  • Understanding of blockchain technology
  • Proficiency in automated marketing tools
  • Understanding of Machine Learning concepts
  • Programming language knowledge (Python, JavaScript, etc.)
  • Experience with sales analytics software
  • Knowledge of Data Science

Soft skills relate to your personality and work style. They are transferable from one position to another, and many soft skills, such as resilience, persistence, and adaptability, can be directly related to your success as a salesperson.

Employers may be willing to train employees in hard skills like product specifics. However, soft skills' intrinsic nature makes them more challenging to teach, making them a valued asset in sales.

Here are a few of the most sought-after skills in tech sales:

Follow these steps to incorporate skills into your tech sales resume:

  • Format your skills section as a simple list without elaboration or examples.
  • Incorporate soft skills throughout your resume, for example, in your personal statement and your experience and education descriptions.
  • Target your skills for individual positions using keyword skills from the job description.
  • Write skills precisely as they appear in the job description to ensure parents recognize your suitability for the role.
  • Never lie or exaggerate your skills.
  • Check for consistency between your skills sections and other resume sections. Include skills mentioned in the other sections of your skills section and vice versa.
pro tip icon
PRO TIP

Look to the job post to determine which skills are most valued by the employer. Include your own well-aligned skills to create a targeted resume.

How to list your certifications and education on your resume

Education and certifications on your tech sales resume enhance your credibility, demonstrate your commitment to professional development, and make you a more competitive candidate in the job market. Choosing education and certifications relevant to the tech sales industry and highlighting them prominently on your resume is vital to your resume's success.

In your education section, list any degrees you've earned related to business, marketing, sales, or technology. Common advantageous  degrees for tech sales include:

  • Bachelor of Business Administration (BBA)
  • Bachelor of Science in Marketing
  • Bachelor of Science in Business Administration
  • Bachelor of Science in Information Technology
  • Bachelor of Science in Computer Science
  • Bachelor of Arts in Communications

Follow these steps to write a powerful education section for your tech sales resume:

  • For each degree, include the name of the university, its' location, the dates you attended, and the title of your degree.
  • Including your GPA is optional unless the job description specifies a minimum GPA requirement.
  • In your descriptions, include brief statements about relevant coursework and exceptional achievements.
  • Only include your major and minor if relevant to the desired position or if it provides pertinent information about your background.
  • List all degrees in reverse chronological order, putting your most recent and relevant at the top.

Here's an example of how your resume's tech sales education section should look:

Education
Bachelor of Science in Information Technology
University of Phoenix
Phoenix, AZ
GPA
3.8
/
4.0
  • Honors: Graduated with Honors, Member of the Association for Computing Machinery (ACM)
  • Honors: Graduated with Honors, Member of the Association for Computing Machinery (ACM)
RIGHT

Relevant certifications, like those below, differentiate you from other candidates who may lack formal training or credentials and demonstrate that you've invested time and effort into developing your skills and expertise. Thus, you become a more attractive candidate to potential employers.

Follow these steps when listing licenses and certifications on your resume:

  • Include the name of the certification, the certifying institution, and the year obtained.
  • Limit certifications to current, unexpired credentials specifically named or directly related to the required skills mentioned in the job description.
  • If a certification requires renewal to remain valid, include the date first acquired as well as the most recent renewal date or a "valid through" date.
  • Never include outdated or irrelevant certifications.

If you're looking for top certifications to spruce up your tech sales resume, check out some of the following highly sought-after by tech sales recruiters:

How to write your tech sales resume summary or objective

A killer personal statement is your tech sales resume's secret weapon to landing that dream job. It allows you to add a personal touch to your resume, share your enthusiasm for the role and the company, and establish a connection with the hiring manager on a more personal level.

Personal statements, such as an objective or summary, are brief statements highlighting your top qualifications, achievements, and career goals. They provide a snapshot of your experience and what you bring to the table.

An objective section is optimal if you have limited experience or are applying for your first tech sales job. It focuses on how you plan to use your background, such as in another sales industry, to achieve career goals while contributing to the success of the office.

To write your resume objective, follow these best practices:

  • Describe the type of position you're seeking.
  • Share relevant or transferable skills that will help you succeed in the position using keywords directly from the job description.
  • Clearly state your career goals and enthusiasm for working towards them in the role.
  • Highlight valuable contributions you can make while learning and gaining experience.
  • Avoid generic phrases. Instead, focus on specific skills and goals that set you apart.

A summary is preferable for those with extensive tech sales experience since it draws on prior work experiences to illustrate your suitability. A summary aims to highlight your past success as an indication of potential future success.

To write a tech sales resume summary, follow these best practices:  

  • Highlight your top skills and experiences that directly overlap with the job description.
  • Briefly mention your years of experience to provide context for your level of expertise.
  • Write an impactful summary using keywords directly from the job description, highlighting your well-aligned keyword experiences and skills.
  • Use details such as naming specific products, software, and industries you've worked in, as well as specific sales skills you've mastered, to reinforce the relevance of your experiences.  
  • Convey your enthusiasm for the opportunity to continue successfully closing sales and providing knowledgeable, friendly service in the available position.
  • Be brief. A summary should only be 3-5 sentences.

Be sure to tailor your summary statement to increase its appeal. For example, highlight experience in a particular tech sales industry, such as SaaS, IT services, or cloud computing. When applying for a SaaS sales position, showcase your extensive SaaS sales experience.

Check out the statements below to better understand why a targeted summary is more effective.

Summary
Tech sales professional with experience selling technology solutions, including software, hardware, and cloud services. Proven track record of meeting sales targets. Skilled in building strong client relationships and understanding customer needs. Proficient at leveraging analytics and market insights to inform sales strategies. Passionate for technology and committed to achieving excellence. Seeking a tech sales role where I can contribute to business growth.
WRONG

This resume lacks specificity, making it unexciting to recruiters. It uses general phrases like "experience selling technology solutions" and "proven track record of meeting sales targets," without providing specific achievements or quantifiable evidence.  The language is straightforward but lacks enthusiasm and energy. The skills mentioned are essential but described generically. More detail about how the applicant successfully applied these skills would strengthen the summary. Additionally, the summary doesn't mention any particular area of expertise or industry focus within fintech sales, making it seem less relevant and targeted.

Summary
Results-oriented fintech sales professional with six years of experience specializing in payment processing solutions and digital banking platforms. Consistently exceeded sales targets by 25-30% and contributed to a 40% increase in annual revenue over the past three years. Demonstrated success in building strong client relationships and delivering tailored solutions that meet complex financial needs. Adept at leveraging data analytics and industry insights to drive informed sales strategies and close high-value deals. Seeking to join a cutting-edge fintech company where my skills and expertise can drive significant revenue growth and market expansion.
RIGHT

In contrast, this is an excellent example of a targeted summary statement because it's both specific and quantifiable. It clearly outlines the candidate's six years of specialized experience in fintech, particularly in payment processing solutions and digital banking platforms. It uses quantitative evidence to highlight their consistent performance and provides tangible proof of their success. Additionally, the summary uses keywords showcasing the candidate's proficiency using "data analytics" and industry insights to inform strategic sales decisions." The candidate aligns their career goals with the needs of potential employers, making the summary both compelling and relevant.

Additional sections for a tech sales resume

In addition to the standard sections like Education, Experience, and Skills, several optional sections could be relevant and beneficial to include on a tech sales resume. Here are some suggestions:

  • Technical Skills: A detailed list of technical skills relevant to tech sales, such as CRM software proficiency, data analysis tools, programming languages, and any specific technologies you are familiar with.
  • Projects: Details of any relevant projects you have worked on, especially those that involved sales, technology, or both. This could include academic projects, freelance work, or personal initiatives.
  • Volunteer Experience: Any volunteer work demonstrating relevant skills, such as leadership, communication, or sales experience. This can also reflect your dedication and commitment.
  • Professional Memberships: Memberships in professional organizations related to sales or technology, such as the Sales & Marketing Executives International (SMEI).

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Professional associations for tech sales reps:

If you’re interested in adding a professional association to your resume. Check out some of these popular organizations for tech sales:

  • Languages: If you are fluent in multiple languages, include a section highlighting this. Being multilingual can be a valuable asset in sales roles, especially in diverse or international markets.
  • Hobbies and Interests: If relevant, this section can provide a more rounded picture of you as a person, showcasing interests that may be related to sales or technology, such as participation in tech meetups, sales clubs, or coding groups.

Featuring awards and achievements on a tech sales resume

In the fiercely competitive tech sales industry, your resume is your first and often only chance to make an impression. To truly stand out, showcasing your unique value proposition through a well-crafted achievements section is crucial.

A section dedicated to awards and achievements is your chance to showcase the accolades, such as awards, recognition, or notable sales figures that prove you're not just another candidate but a top performer who consistently exceeds expectations.

Ready to turn heads and open doors? Here's how to craft an achievements section that will make hiring managers take notice and put you at the top of their must-interview list.

  • Name the achievement or award, the date received, and a brief description.
  • Use keywords and quantifying data in the description whenever possible.
  • Limit items to only significant and relevant awards.

The following is an example of how your achievements section should appear on your tech sales resume:

Achievements
Top Sales Performer Award, Tech Solutions, 2023
Awarded "Top Sales Performer" for three consecutive quarters, recognizing excellence in closing high-value deals and maintaining top sales metrics.
RIGHT

Key takeaways

Crafting a compelling tech sales resume ensures it opens doors and lands you that dream tech sales position. Remember these key takeaways to transform your resume from good to irresistible.

  • Proper formatting ensures that your resume is ATS-friendly, increasing the chances that your application will be seen by hiring managers.
  • Hard skills highlight your technical and product knowledge.
  • Include soft skills throughout your resume to showcase your sales prowess.
  • Education and certifications set you apart from candidates vying for the same positions.
  • Use quantitative evidence to verify transferable sales skills.
  • A resume summary or objective statement personalizes your resume and provides greater insight into your unique background for employers.
  • Additional sections personalize your resume and enable you to share your top qualifications to stand out among numerous applicants.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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