The classic quote "I know half of my marketing budget is wasted, I just don't know which half" no longer applies when we talk about growth marketing. This field is focused specifically on driving revenue.
The essence of growth marketing is that every action must lead to a meaningful transaction. Everything you do has to be centered on the company's North Star (for instance double revenue in a year). Every project needs to have quantifiable goals.
All this sounds interesting, yet challenging to present on a resume.
Want to become a growth marketing manager but unsure how to get to the interview?
No stress! We're ready to help.
Your growth marketing resume should be an example of an extended experience in the Marketing field.
But how can you achieve this? This guide will show you how, covering the following points:
- What should be the primary focus of your growth marketing resume?
- How can you craft an impactful professional summary for a Manager/Director role?
- What professional experiences do you need to include?
- How do you tailor your resume to catch the eye of both headhunters and CEOs?
- What skills are expected of you in this role?
If growth marketing doesn't capture your interest, Enhancv has a variety of other marketing resume examples ready for you to explore:
- Product marketing manager resume example
- SEO manager resume example
- Influencer marketing resume example
- Senior marketing manager resume example
- Content marketing resume example
- Growth marketing cover letter
If these examples offer helpful tips for you, remember to use them on your resume. But now let's see what are the good practices in growth marketing resume examples. Now, let's check successful tactics used in growth marketing resume examples.
Growth Marketing resume Example
Here’s what this applicant does well in their resume:
- Highlighting quantifiable achievements: The applicant clearly quantifies their achievements, such as increasing customer lifetime value by 25%, boosting web traffic by 40%, and increasing lead generation by 50%. This approach provides concrete evidence of their capabilities and the impact of their work.
- Detailing successful collaboration and leadership: They detail their experience in leading teams and collaborating with other departments (product, sales) to achieve marketing goals, which illustrates their ability to work in and lead a team effectively.
- Showcasing a broad skill set relevant to the role: The resume covers a wide range of skills essential for a growth marketing manager, including customer retention strategies, SEO and content strategy, data analysis, and A/B testing, demonstrating their well-rounded expertise in the field.
- Emphasizing education and continuous learning: The applicant includes both their advanced degrees (MBA from Harvard University) and certifications (Advanced SEO Strategies, Email Marketing Mastery), indicating a commitment to professional development and mastery of their domain.
This important information about you needs the right format to be shown effectively. Continue reading to find out how to achieve this.
How to Format a Growth Marketing resume
Your growth marketing resume should clearly show your hard and soft skills and proven experience, making it easy for employers to see what you offer.
Briefly highlight what makes you different in the marketing field.
Here are key tips to make your resume stand out:
- Resume Length: Aim for a 1-2 page growth marketing resume, covering your expertise clearly without overloading recruiters.
- Best File Format: Use PDF rather than Word to keep your resume's layout consistent on any device, secure your information, keep the design as intended, ensure it can be opened on different platforms, and keep the file size small for easy sharing.
- Latest Positions First Format: Put the latest jobs at the top to show how you've grown in growth marketing, from early stages to your current key role.
- Accurate Contact Information: Ensuring your resume includes correct contact details is crucial. This includes using your legal name for easy background checks, providing a professional email and a reachable phone number for direct communication, and mentioning your current city and state for location relevance. Good contact info makes a strong first impression and boosts your job chances.
- Ideal Resume Font: Selecting the right font for your resume is key to making a strong first impression and ensuring readability. Use fonts like Lato, Rubik, and Montserrat. They are modern and professional, reflecting the innovative nature of growth marketers.
Align your resume with the market’s standards – Canadian resumes may have unique layout guidelines.
If you're working with an outdated CV and wondering if it's up to date, try our free and fast AI resume checker. It conducts 16 essential reviews to guarantee your resume is primed for success and secure interview callbacks.
Is your resume good enough?
Drop your resume here or choose a file. PDF & DOCX only. Max 2MB file size.
Make sure to follow all these formatting tips to clearly show the top sections of your growth marketing resume.
Curious about the top sections?
Let's uncover them!
The top sections on a growth marketing resume:
- The Professional Summary gives a quick look at your skills and experience in growth marketing.
- In Core Skills, recruiters see your main abilities like SEO, content marketing, and getting customers.
- Professional Experience shows the jobs you've had, what you achieved, and how you made a difference.
- Education and Certifications emphasize your school background and extra learning, proving your knowledge in growth marketing.
- Key Achievements highlight the times you helped a company grow, showing how you can help future employers.
Growth marketing manager resumes are usually longer than entry-level ones. Still, don't add extra sections or content that isn't relevant.
A 2-page resume will be read, but ensure every part is valuable so the recruiter or CEO doesn't view it as a waste of time. This is the reason many opt for a 1-page resume. If you're exceeding two pages, consider revising and removing irrelevant information. Aim for conciseness and directly address what recruiters are looking for in your resume.
Let's uncover the details.
What recruiters want to see on your resume:
- Presenting yourself as a candidate with hands-on expertise and a proven track record in the field.
- Showcasing successfully optimizing conversion rates through A/B testing.
- Demonstrating knowledge of areas like Facebook & Google Ads, SEO, Content strategy, etc.
- Highlighting soft skills such as strong analytical thinking, communication and problem-solving oriented mindset.
- Proven experience with marketing platforms like Marketo & Google Analytics.
It's been clear sailing, but now it's time for deeper focus. Let's see how to incorporate your comprehensive growth marketing insights into the resume experience section.
How to Write Your Growth Marketing Resume Experience
growth marketing aims to increase revenue. It focuses on what matters most to your business, like more installs, daily users, or time spent on your service. Concentrate on demonstrating the actual impact you've made in your previous growth marketing positions.
We have seen lots of good examples and bad examples.
Let's first show how you shouldn't do it.
08/2019 - 10/2023 
- •Digital marketing strategies aimed at acquiring and retaining customers through email, social media, SEO, and content planning
- •Key performance metrics for each marketing channel
- •Coordination and tracking of direct-to-consumer (DTC) launch plans for new products
- •Daily communication with agencies, third-party vendors, and key partners
Instead of merely listing past duties, focus on describing how your actions contributed to the company's success.
This work experience section on the growth marketing resume has some problems. Let's identify what's incorrect.
- Missing time frames and metrics
- Absent action verb at the beginning of each bullet
- Lack of specifications about strategies and following results
- No particular details on achievements
08/2019 - 10/2023 - •Boosted customer retention by 30% for the last 12 months
- •Increased conversion rates by 25% and engagement by 10% across marketing channels in the first quarter
- •Coordinated launches of 3 DTC products in the past year, ensuring all marketing materials was ready 2 weeks before each launch
- •Improved project timelines and partner satisfaction by managing daily communications with 5+ agencies and partners, reducing delays by 50%
It's as if we're looking at a totally different resume now, right?
- Features specific numbers, percentages, and time frames
- Provides a clear explanation of strategies used
- Starts each bullet point with an action verb
That is the most important that you need to consider when writing your resume experience section for the position of growth marketing manager.
Still, if you need more guidelines, continue reading.
How to quantify impact on your resume
Remember, the numbers on a resume matter significantly, yet it is also true that not all successes can be represented with metrics. However, to impress recruiters and CEOs, create a standout growth marketing manager resume focusing on specific achievements and results.
- Detail a % boost in revenue attributed to your comprehensive digital marketing campaigns, pointing to your direct influence on the company's expansion.
- Describe how A/B testing led to a % improvement in email social media effectiveness, proving you can use data to make marketing better
- Highlight your skills in Google Analytics, which enhanced campaign tracking and insights
- Include a % increase in new leads from your marketing, proving you're good at finding new customers.
- Point out how you cut marketing costs by a %, showing you're good with budgets
How do I write a growth marketing resume with no experience
Read all this and think it is great but the problem is that you don't have work experience?
Don't worry, there are entry-level growth marketing jobs on the market.
We can help you make a resume example that shows off your potential. Show how your different background gives you new ideas and skills for digital marketing.
Let's go through some clear steps.
- Highlight your educational background, focusing on any courses or certifications related to growth marketing to establish a foundation of knowledge.
- Include additional sections that demonstrate value, such as projects, volunteer work, or any freelance gigs related to the marketing field.
- Showcase transferable skills in the experience section, emphasizing abilities like communication, creativity, analytics, and project management that are pertinent to that executive role.
- Detail any internships or academic projects that involved marketing tasks, even if they weren't paid positions, to show practical experience.
If you have just your degree and no work experience, don't stress. Your fresh perspective is a strong start. Also, remember personal skills are just as important as professional ones.
Here, we'll show you the right way to showcase your hard and soft skills.
How to List Your Hard Skills and Soft Skills on Your Resume
To compete with leading growth marketing managers, preparation is key. An effectively structured skills section on your resume is crucial for capturing the attention of recruiters and CEOs. Catch their interest by showcasing a balanced mix of both hard and soft skills, well-developed and clearly presented as the lists below.
Best hard skills for your growth marketing resume
- Lead Generation
- A/B Testing
- Data Analysis
- Social Media Marketing
- Google Analytics
- Content creation
- Search Engine Optimization (SEO)
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Marketing Automation Tools
- Conversion Rate Optimization (CRO)
- Outreach Software
- Retargeting Strategies
- SQL
Best soft skills for your growth marketing resume
- Problem-solving
- Creativity
- Communication
- Adaptability
- Decision-making
- Patience
- Resilience
- Strategic Thinking
- Time Management
- Sales Skills
- Interpersonal Skills
- Analytical Thinking
- Project Management
- Teamwork
Adding a couple of certificates to your resume can boost your skill set, a strategic move for any growth marketing manager.
How to List Your Certifications and Education on Your Resume
A growth marketing resume isn't complete without the education section and relevant certificates.
A strong education section on your resume is crucial. It showcases your core knowledge and specialized training in marketing.
Completing a degree in marketing or a similar field highlights your commitment to deeply understanding how things work. Every educational achievement assures employers of your ability to undertake strategic roles as a growth marketing manager/director.
Below is an excellent example of how to effectively present your educational background on your CV.
09/2022 - 11/2023 - •Specialized Coursework: Design and implementation of marketing strategies in Retail industry
05/2017 - 03/2021 - •Core Modules: Business development and professional sales techniques
Growth marketing managers looking to improve their resumes should consider obtaining and including at least some of the certifications listed below.
These not only showcase specialized knowledge but also highlight a commitment to keeping pace with the fast-changing marketing field:
Best certifications for your growth marketing resume
- Growth-Driven Design Certification from HubSpot Academy teaches continuous website improvement for better user experience.
- Advanced Social Advertising Certification by Hootsuite Academy provides skills for effective social media strategy and campaign management.
- Google Analytics Individual Qualification from Google Skillshop covers data analysis and website traffic tracking with Google Analytics.
- Facebook Certified Digital Marketing Associate by Facebook Blueprint focuses on creating, managing, and optimizing Facebook ads.
It's important to detail every section of your resume clearly. Still, a persuasive summary is what will ensure recruiters focus on the crucial parts of your work history.
How to Write Your Growth Marketing Resume Summary Or Objective
Begin your resume with a compelling summary. It's the key to making recruiters eager to explore the essential sections that follow.
Creating an engaging CV introduction is tough, but Enhancv is here to assist.
Ensure your summary is concise yet powerful, limited to three sentences for quick understanding. Emphasize the skills and duties critical for a growth marketing role, tailored to the CEO's preferences. Incorporate targeted keywords to match the job requirements.
Learn more from our detailed resume summary guide now.
For the role of manager, which implies extensive marketing experience, focus on writing a summary for your growth marketing resume rather than an objective. It is ideal for showcasing your skills, professional knowledge, and entire professional profile to recruiters.
Pay attention to the following example:
As previously mentioned, being clear, especially in your resume summary, is crucial to maintain recruiter interest. The first example lacks this clarity, omitting vital details like specific metrics, deadlines, and evidence of knowledge in marketing channels.
The most noticeable aspect here is the precise timeline and specific figures. This example provides readers with the necessary context to fully grasp and analyze the information presented. It highlights a worker's strong motivation and commitment to achieving success.
Additional Sections for a Growth Marketing Resume
For roles in growth marketing, emphasizing your skills and accomplishments is vital. Consider including extra sections like:
- Courses: Illustrate your commitment to ongoing learning and staying current in your industry.
- References: Provide testimonials from others that attest to your professional capabilities.
- Languages: Show your cross-cultural communication skills, crucial for positions like growth marketing.
Key Takeaways
- Highlight achievements with specific metrics, like a 40% growth in organizational size, showcasing your direct contributions to marketing success.
- Demonstrate your ability to lead and collaborate by detailing experiences with teams and cross-departmental projects, emphasizing teamwork and leadership skills.
- Include a broad range of skills relevant to growth marketing, such as SEO, data analysis, and A/B testing, to present yourself as a flexible candidate.
- Feature your educational background and any relevant certifications to underline your commitment to continuous professional development.
- For a compelling growth marketing resume, ensure it's well-formatted, concise, and tailored to highlight your hard and soft skills, with modern and professional fonts, and accurately reflects your proven experience and potential for future roles.
