Embarking on your job search, you've likely discovered that a standout public relations specialist cover letter can be the key to catching an employer's eye. But how do you craft one that's both compelling and concise? Forget the worn-out phrases and lengthy narratives—your cover letter should be a formal, yet fresh showcase of your proudest professional moment, told like a story, all within the confines of a single page. Let's unlock the secrets to writing a letter that resonates.
- Create a public relations specialist cover letter to persuade the recruiters you're the best candidate for the role;
- Use industry-leading public relations specialist cover letter templates and examples to save time;
- Dedicate your public relations specialist cover letter space to your best achievement;
- Make sure your public relations specialist cover letter meets recruiters' expectations and standards.
Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your public relations specialist cover letter will be ready for you to (tweak and) submit for your dream job.
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Public relations specialist cover letter example
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- Emphasizing past achievements with measurable outcomes (e.g., "elevated brand visibility by a striking 40% in vital markets") helps to showcase the candidate's ability to produce tangible results which is critical in any strategic communication and media relations role.
- Demonstrating the ability to cultivate strategic media relationships indicates the candidate's networking skills and understanding of the importance of connections in PR, which are vital for the role.
- Mentioning the direct correlation between PR initiatives and business outcomes illustrates the candidate’s strategic mindset and understanding of how communication impacts broader business goals, aligning with the needs of a results-driven organization.
What about your public relations specialist cover letter format: organizing and structuring your information
Here is one secret you should know about your public relations specialist cover letter assessment. The Applicant Tracker System (or ATS) won't analyze your cover letter.
You should thus focus on making an excellent impression on recruiters by writing consistent:
- Header
- Greeting
- Introduction
- Body paragraphs (and explanation)
- Promise or Call to action
- Signature (that's optional)
Now, let's talk about the design of your public relations specialist cover letter.
Ensure all of your paragraphs are single-spaced and have a one-inch margins on all sides (like in our cover letter templates).
Also, our cover letter builder automatically takes care of the format and comes along with some of the most popular (and modern) fonts like Volkhov, Chivo, and Bitter.
Speaking of fonts, professionals advise you to keep your public relations specialist cover letter and resume in the same typography and avoid the over-used Arial or Times New Roman.
When wondering whether you should submit your public relations specialist cover letter in Doc or PDF, select the second, as PDF keeps all of your information and design consistent.
The top sections on a public relations specialist cover letter
Header: This should include the applicant's contact information, the date, and the employer's contact information, ensuring the document is professionally presented and the recipient can easily identify who it's from and how to respond.
Opening Greeting: A personalized salutation addressing the specific hiring manager or recruiter shows the candidate has done their research and is serious about the position, which is important in PR to demonstrate attention to detail and personalization skills.
Introduction: The introduction should capture the employer's attention and succinctly present the applicant's enthusiasm for public relations, their understanding of the company's PR goals, and a brief mention of their most relevant experience or unique value proposition.
Body: This section should detail relevant PR campaigns, key media relationships, strategic communication skills, and successful crisis management examples that align with the prospective employer’s sector or PR needs, as expertise in crafting and conveying a company’s message is critical for a PR specialist.
Closing Paragraph: The closing should restate the candidate's interest, invite the recruiter to review the attached resume, and suggest a follow-up meeting or call to discuss potential contributions to the company's public relations strategy, showing proactive communication which is essential for success in this field.
Key qualities recruiters search for in a candidate’s cover letter
- Strategic communication skills: Crafting and conveying clear, persuasive messages in various formats tailored to different audiences and stakeholders.
- Crisis management experience: Handling sensitive situations with poise and providing swift, appropriate responses to protect or enhance a company's reputation.
- Media relations expertise: Building and maintaining beneficial relationships with journalists and media outlets to secure positive coverage and manage public perception.
- Strong writing abilities: Creating compelling press releases, speeches, and social media content that engage the audience and reflect the organization's voice.
- Event planning and coordination: Organizing successful events such as press conferences, product launches, or public appearances that effectively promote the organization and its objectives.
- Measurement and analytics proficiency: Utilizing tools to track the impact of PR campaigns and strategies, ensuring continuous improvement and demonstrating ROI to stakeholders.
What matters most when tailoring your public relations specialist cover letter salutation
Your public relations specialist cover letter greeting should feel welcoming to recruiters.
Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.
If this is the first time you're contacting the recruiters, start your public relations specialist cover letter with:
- their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
- generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department] Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
Get creative with your public relations specialist cover letter introduction
Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.
Use your public relations specialist cover letter introduction to share something memorable about your experience.
But before you go down the rabbit hole of creativity and humor, align your message with the company culture.
For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.
How to select your best achievement for the middle, or the public relations specialist cover letter body
You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your public relations specialist resume.
What else can you include in your public relations specialist cover letter body?
Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?
Think back on a noteworthy achievement that answers key job requirements and dive deep.
Structure your public relations specialist cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.
At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).
Final words: writing your public relations specialist cover letter closing paragraph
The final paragraph of your public relations specialist cover letter allows you that one final chance to make a great first impression.
Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:
- how you see yourself growing into the role;
- the unique skills you'd bring to the organization.
Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).
If this option doesn't seem that appealing to you, close off your public relations specialist cover letter with a follow-up request.
You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.
Which story should you tell in your public relations specialist cover letter when you have zero experience
Candidates, lacking professional experience in the field - this one is for you.
Your public relations specialist cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.
And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?
Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).
Another safe card you can bet on is your career dream: in the body of your public relations specialist cover letter, go into the details of how your ambitions would help make the company you're applying for better.
Key takeaways
Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your public relations specialist cover letter:
- Always make sure your public relations specialist cover letter is tailored to the role you're applying for to make a good impression on recruiters;
- In your public relations specialist cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
- Focus your public relations specialist cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
- Ensure your public relations specialist cover letter closing statement isn't generic and includes either a call to action or a promise;
- If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.
Public Relations Specialist cover letter examples
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