Embarking on the job hunt, you've found the perfect digital marketing manager position, but there's a catch: you need a standout cover letter. It's not an echo of your resume; it’s your chance to weave a tale around that crown jewel of your career—the achievement you beam with pride over. Remember, keep it crisp and formal, ditch the shopworn phrases, and pack a punch in one page. Let's guide you through crafting a cover letter that'll put you in the spotlight.
- Personalize the greeting to address the recruiter and your introduction that fits the role;
- Follow good examples for individual roles and industries from job-winning cover letters;
- Decide on your most noteworthy achievement to stand out;
- Format, download, and submit your digital marketing manager cover letter, following the best HR practices.
Use the power of Enhancv's AI: drag and drop your digital marketing manager resume, which will swiftly be converted into your job-winning cover letter.
If the digital marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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- Entry Level Digital Marketing cover letter example
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- Associate Brand Manager cover letter example
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Digital Marketing Manager cover letter example
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- Emphasizing Relevant Experience: Highlighting previous experience with top-tier firms like Amazon and a successful initiative at NewEgg establishes credibility and demonstrates a history of achievements.
- Specific Results: Providing quantitative results, such as the 'Refer-a-friend' campaign that acquired over 9,000 new clients and generated an additional $2.5M in revenue, shows the ability to deliver measurable outcomes.
- Skills Alignment: Mentioning marketing acumen, dedication to operational success, and creative problem-solving indicates specific skills that are directly applicable to the position of Digital Marketing Manager.
- Call to Action: Ending the cover letter with an invitation to schedule an interview demonstrates proactive engagement and eagerness to discuss the candidacy further.
What are the basics of the design or format of your digital marketing manager cover letter?
To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing manager cover letter.
Recruiters enjoy reading digital marketing manager cover letters with a standardized format that uses:
- the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
- single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
- a one-inch margin to wrap around the text, like in our cover letter builder;
- PDF as a file format, as it allows your design (and visual element) to stay the same.
Finally, we can't go on without mentioning the key sections of your digital marketing manager cover letter.
In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.
Next, follows the heart and soul of your digital marketing manager cover letter or its body.
End your digital marketing manager cover letter with a closing paragraph and, if you wish, a signature.
The top sections on a digital marketing manager cover letter
- Header with Contact Information: This should include your name, address, phone number, email, and LinkedIn profile, allowing the recruiter to know who you are and how to reach you easily for follow-up discussions or interviews.
- Greeting with Personalization: Address the letter to a specific person, such as the hiring manager, to demonstrate your attention to detail and your interest in the company, which are crucial traits for a digital marketing manager.
- Opening Paragraph Highlighting Digital Expertise: Start with a compelling introduction that immediately showcases your relevant experience in digital marketing strategies, including SEO, PPC, content marketing, or social media campaigns.
- Body Paragraphs with Key Achievements: Detail your most impressive marketing campaigns and the tangible results you achieved, such as increased web traffic or conversion rates, to prove your ability to execute successful digital marketing strategies.
- Closing Statement with Call to Action: Conclude with a proactive closing that expresses your eagerness to discuss how you can contribute to the company’s marketing goals, reflecting the persuasive skills necessary for a digital marketing manager to drive action.
Key qualities recruiters search for in a candidate’s cover letter
- Proven experience in developing and implementing comprehensive digital marketing strategies: Recruiters prioritize this as it demonstrates the ability to oversee campaigns from conception through to execution.
- Mastery of various digital marketing platforms and tools: This is essential for effectively managing campaigns across different channels and analyzing data for insights.
- Strong analytical skills to interpret digital marketing metrics: Necessary for measuring campaign success and making data-driven decisions to optimize performance.
- Creativity and innovation in content creation and marketing tactics: Recruiters look for candidates who can create engaging content that stands out in a crowded digital landscape.
- Leadership experience and team management skills: Digital marketing managers often lead teams, requiring the ability to motivate and coordinate efforts towards a common goal.
- Excellent communication and interpersonal skills: Essential for collaborating with cross-functional teams, stakeholders, and to articulate complex strategies effectively.
Kick off your digital marketing manager cover letter: the salutation or greeting
When writing your digital marketing manager cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.
And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them. Personally.
So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.
Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.
If you haven't met the hiring manager, yet, your digital marketing manager cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").
A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Specific Department] Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
- Dear Dr. [Last Name],
Your digital marketing manager cover letter introduction and the value you bring
Moving on from the "Dear Recruiter" to your professional introduction.
Use those first two sentences of your digital marketing manager cover letter to present the biggest asset you'd bring to the organization.
Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.
That is - what is your value as a professional?
Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?
Storytelling in the middle (or body) of your digital marketing manager cover letter
You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your digital marketing manager cover letter?
For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).
After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.
Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.
Use the next between three and six paragraphs to narrate how:
- you've grown your skill set, thanks to your achievement;
- you'd use the know-how you've gained in your new role;
- your accomplishment could help your potential employers grow.
Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.
Final words: writing your digital marketing manager cover letter closing paragraph
The final paragraph of your digital marketing manager cover letter allows you that one final chance to make a great first impression.
Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:
- how you see yourself growing into the role;
- the unique skills you'd bring to the organization.
Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).
If this option doesn't seem that appealing to you, close off your digital marketing manager cover letter with a follow-up request.
You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.
What could you write about in your digital marketing manager cover letter when you have no experience
Candidates with zero professional experience often struggle to write their digital marketing manager cover letter.
You may lack experience, but your application could still be impressive when you focus on your strengths.
Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.
Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.
Sharing your tangible career goals is another good strategy to stand out.
Key takeaways
Writing your digital marketing manager cover letter has never been easier, so remember to:
- Select a digital marketing manager cover letter template that automatically meets industry formatting (e.g. has one-inch margins, is single-spaced, is in PDF, etc.);
- Make your digital marketing manager cover letter personal by mentioning the recruiters' first or last name;
- Within the introduction, describe what you like best about the company in no more than two sentences;
- Use your digital marketing manager cover letter body to tell a story of your greatest achievement, backed up by job-relevant skills and technologies;
- If you have no professional experience, be honest about it in your digital marketing manager cover letter, but also write about your unique talents.
