Embarking on your digital marketing intern job search, you've likely hit the stumbling block of crafting a standout cover letter. It's not just a formality or a repeat of your resume; it's your chance to captivate with a narrative of your proudest professional triumph. Remember, while formality is key, ditching the clichés will make your voice shine. And keep it concise—your story should unfold in less than a page. Let's shape that cover letter to open the door to your next opportunity.
- Personalize the greeting to address the recruiter and your introduction that fits the role;
- Follow good examples for individual roles and industries from job-winning cover letters;
- Decide on your most noteworthy achievement to stand out;
- Format, download, and submit your digital marketing intern cover letter, following the best HR practices.
Use the power of Enhancv's AI: drag and drop your digital marketing intern resume, which will swiftly be converted into your job-winning cover letter.
If the digital marketing intern isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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- Social Media Manager cover letter example
- Digital Marketing Executive cover letter example
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Digital Marketing Intern cover letter example
Darrel Caegan
New York, NY
+1-(234)-555-1234
help@enhancv.com
- Emphasis on measurable achievements: The cover letter mentions specific percentages to quantify improvements, such as a 20% increase in data quality and a 30% increase in lead generation, which concretely demonstrates the candidate's impact on the company's marketing efforts.
- Relevance to the role: It is important to tailor experiences to match the job description. The mention of data analysis and the development of marketing strategies directly correlates with common responsibilities of a marketing role.
- Connection to the company's values: The cover letter aligns the candidate’s accomplishments with the company's high standards and innovative approach, showing that the candidate is not only qualified but also a cultural fit.
Five tips on formatting your digital marketing intern cover letter
Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your digital marketing intern cover letter?
Make sure to include the following:
- Header and Salutation;
- Introductory paragraph;
- Body paragraph;
- Closing paragraph;
- Signature (this one is up to you).
Remember to use the same modern, simple font for your digital marketing intern cover letter as you did for your resume (e.g. Lato, Rubik, etc.)
Ensure your digital marketing intern cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates.
Once completed, use our cover letter builder to export your digital marketing intern cover letter in the best format to keep your information intact - PDF.
At the end of the day, your digital marketing intern cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.
The top sections on a digital marketing intern cover letter
Header: Include your full name, contact information, and the date to ensure the recruiter can easily reach out to you and confirm when the cover letter was sent, which is especially relevant in a role that requires organizational skills.
Greeting: A personalized greeting to the hiring manager demonstrates that you've done your research and are genuinely interested in the position, reflecting initiative and attention to detail needed for digital marketing.
Opening Paragraph: Introduce yourself and express explicit enthusiasm for the digital marketing field, illustrating your understanding of current marketing trends and how you can contribute to the company's success.
Body (Professional Experience and Skills): Highlight relevant experience, coursework, and specific digital marketing skills such as SEO/SEM, social media management, or content creation, to showcase your ability to support digital marketing campaigns and strategies.
Closing Paragraph: Conclude with a call to action, such as expressing eagerness to discuss how you can contribute to the team, and thank the reader for their time, showing both professionalism and your knowledge of effective marketing tactics like clear CTAs.
Key qualities recruiters search for in a candidate’s cover letter
- Proficiency in digital marketing tools (e.g., Google Analytics, SEMrush, Hootsuite): Demonstrates the technical capability to effectively monitor campaigns and understand digital trends.
- Understanding of SEO and content marketing: Shows the ability to optimize content for search engines and drive organic traffic.
- Experience with social media platforms and advertising: Indicates the intern can manage social media strategies and create content that engages with the target audience.
- Creativity and innovation in developing marketing campaigns: Recruiters look for the ability to think outside the box to capture attention and differentiate the company in the digital space.
- Data analysis skills: Suggests the intern can interpret marketing metrics to assess the performance and adjust strategies accordingly.
- Strong communication and writing skills: Essential for crafting compelling content and conveying complex information clearly, both internally and externally.
What matters most when tailoring your digital marketing intern cover letter salutation
Your digital marketing intern cover letter greeting should feel welcoming to recruiters.
Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.
If this is the first time you're contacting the recruiters, start your digital marketing intern cover letter with:
- their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
- generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Recruitment Team,
- Dear [Department] Manager,
- Dear Dr./Mr./Ms. [Last Name],
- Dear [Professional Title/Position],
- Good Afternoon [Company Name] Team,
The digital marketing intern cover letter introduction: focusing on your unique value, with a creative twist
You are not the only one wondering how to start your digital marketing intern cover letter. Those first two sentences introduce your profile and should be memorable.
No pressure.
When beginning your digital marketing intern cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.
Start your digital marketing intern cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.
Storytelling in the middle (or body) of your digital marketing intern cover letter
You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your digital marketing intern cover letter?
For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).
After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.
Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.
Use the next between three and six paragraphs to narrate how:
- you've grown your skill set, thanks to your achievement;
- you'd use the know-how you've gained in your new role;
- your accomplishment could help your potential employers grow.
Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.
Closing paragraph basics: choose between a promise and a call to action
You've done all the hard work - congratulations! You've almost reached the end of your digital marketing intern cover letter.
But how do you ensure recruiters, who have read your application this far, remember you?
Most digital marketing intern professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.
Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).
Choose to close your digital marketing intern cover letter in the way that best fits your personality.
What could you write about in your digital marketing intern cover letter when you have no experience
Candidates with zero professional experience often struggle to write their digital marketing intern cover letter.
You may lack experience, but your application could still be impressive when you focus on your strengths.
Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.
Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.
Sharing your tangible career goals is another good strategy to stand out.
Key takeaways
Winning recruiters over shouldn't be difficult if you use your digital marketing intern cover letter to tell a story that:
- Is personalized by greeting your readers and focusing on key job skills greets;
- Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
- Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
- Is also visually appealing - meeting the best HR practices;
- Ends with a nod to the future and how you envision your growth, as part of the company.
