Embarking on the job hunt, you've likely discovered that a standout digital marketing cover letter can be the key to landing an interview. This isn't just any old repeat of your resume, but a chance to shine by sharing the tale of your greatest professional triumph. Strike a balance between formality and freshness; tell your story without falling into tired clichés. And remember, brevity is your ally – keep your pitch to a powerful, single-page narrative.
- Writing the essential digital marketing cover letter sections: balancing your professionalism and personality;
- Mixing storytelling, your unique skill set, and your greatest achievement;
- Providing relevant (and interesting) information with your digital marketing cover letter, despite your lack of professional experience;
- Finding the perfect format for your[ digital marketing cover letter, using templates from industry experts.
Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your digital marketing cover letter should look, in mere moments.
If the digital marketing isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Digital marketing cover letter example
AIDEN WILLIAMS
San Francisco, California
+1-(234)-555-1234
help@enhancv.com
- Results-Oriented Achievements: The cover letter emphasizes the candidate's successful track record with measurable outcomes such as a 45% increase in user acquisition and a 30% increase in ROAS, which demonstrates a proven capacity for delivering substantial results in a similar role.
- Budget Management: Mentioning the management of a $500K quarterly ad spend showcases the candidate's ability to handle significant budgets, implying trustworthiness and experience in financial stewardship within digital marketing campaigns.
- Strategic Campaign Management: The cover letter highlights the candidate's experience with strategic campaign management, suggesting a deep understanding of planning and executing marketing strategies that align with company objectives.
- Insightful Data Analysis: By referencing a background in insightful data analysis, the candidate shows competence in utilizing data to inform marketing decisions, a crucial skill for making effective and efficient marketing strategies in the digital age.
What are the basics of the design or format of your digital marketing cover letter?
To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your digital marketing cover letter.
Recruiters enjoy reading digital marketing cover letters with a standardized format that uses:
- the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
- single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
- a one-inch margin to wrap around the text, like in our cover letter builder;
- PDF as a file format, as it allows your design (and visual element) to stay the same.
Finally, we can't go on without mentioning the key sections of your digital marketing cover letter.
In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.
Next, follows the heart and soul of your digital marketing cover letter or its body.
End your digital marketing cover letter with a closing paragraph and, if you wish, a signature.
The top sections on a digital marketing cover letter
- Header: This includes your contact information, the date, and the employer's contact information, ensuring the letter is properly addressed and can be easily referenced by the recruiter.
- Opening Greeting: A personalized salutation demonstrates professionalism and shows that you've taken the time to research the specific person handling the job application.
- Introduction: Here, you should briefly introduce yourself and express your enthusiasm for digital marketing, capturing the recruiter's attention and setting the tone for the letter.
- Body: In this section, highlight specific digital marketing skills, such as SEO expertise or social media campaign management, and relate them to the job description to show you're a perfect fit.
- Closing and Call to Action: Conclude by reiterating your interest in the position, thanking the recruiter for their consideration, and suggesting an interview or further discussion to demonstrate your proactive approach.
Key qualities recruiters search for in a candidate’s cover letter
- Proficiency in SEO and SEM: Recruiters look for candidates who understand how to optimize content for search engines and manage paid advertising campaigns to increase visibility and drive traffic.
- Experience with social media marketing: Knowledge of how to effectively leverage social platforms for brand growth is critical, as is understanding the analytics and advertising tools each offers.
- Data analysis and interpretation skills: Being able to measure, interpret, and report marketing campaign performance using analytics tools is valued for making data-driven decisions.
- Content creation and storytelling: The ability to craft engaging content that resonates with the target audience and tells a compelling brand story is crucial for digital marketing success.
- Email marketing experience: Expertise in building and maintaining email lists, designing emails, and tailoring campaigns for audience segments is a sought-after skill.
- Creativity and innovation: Recruiters want marketers who can think outside the box to create unique campaigns that cut through the noise and capture the attention of consumers.
Kick off your digital marketing cover letter: the salutation or greeting
When writing your digital marketing cover letter, remember that you're not writing for some complex AI or robot, but for actual human beings.
And recruiters, while on the lookout to understand your experience, would enjoy seeing a cover letter that is tailored to the role and addresses them. Personally.
So, if you haven't done so, invest some time in finding out who's the hiring manager for the role you're applying to. A good place to start would be LinkedIn and the corporate website.
Alternatively, you could also get in touch with the company to find out more information about the role and the name of the recruiter.
If you haven't met the hiring manager, yet, your digital marketing cover letter salutation should be on a last-name basis (e.g. "Dear Mr. Donaldson" or "Dear Ms. Estephan").
A good old, "Dear HR Professional" (or something along those lines) could work as your last resort if you're struggling to find out the recruiter's name.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Hiring Committee,
- Dear Mr./Ms. [Last Name],
- Dear Dr. [Last Name],
- Dear [Job Title] Search Committee,
The digital marketing cover letter introduction: focusing on your unique value, with a creative twist
You are not the only one wondering how to start your digital marketing cover letter. Those first two sentences introduce your profile and should be memorable.
No pressure.
When beginning your digital marketing cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.
Start your digital marketing cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.
What to write in the body of your digital marketing cover letter
Now that you've got your intro covered, here comes the heart and soul of your digital marketing cover letter.
It's time to write the middle or body paragraphs. This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.
Keep in mind that the cover letter has a different purpose from your digital marketing resume.
Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.
But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.
Select your achievement that:
- covers job-crucial skills;
- can be measured with tangible metrics;
- shows you in the best light.
Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.
Time to wrap up your digital marketing cover letter
Writing the closing paragraph of your digital marketing cover letter is just as important as the salutation.
You have to make it personalized to the job advert and recruiter.
Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.
Otherwise, you could also conclude your digital marketing cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?
Which story should you tell in your digital marketing cover letter when you have zero experience
Candidates, lacking professional experience in the field - this one is for you.
Your digital marketing cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.
And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?
Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).
Another safe card you can bet on is your career dream: in the body of your digital marketing cover letter, go into the details of how your ambitions would help make the company you're applying for better.
Key takeaways
Winning at your job application game starts with a clear and concise digital marketing cover letter that:
- Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the digital marketing resume;
- Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
- Includes an introduction that helps you stand out and show what value you'd bring to the company;
- Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
- Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.
Digital Marketing cover letter examples
Explore additional digital marketing cover letter samples and guides and see what works for your level of experience or role.
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